ROCHESTER, N.Y. (March 14, 2007) - Dunkin' Donuts, the largest coffee and baked goods chain in the world, wants to help customers put winter "on ice." On Wednesday, March 21, the official first day of spring, all 32 Dunkin' Donuts restaurants in Western New York will participate in Dunkin' Donuts' first-ever all day, nationwide "Free Iced Coffee Day."
For 24 hours on March 21, customers can visit any Dunkin' Donuts restaurant and receive a free 16 oz. cup of Dunkin' Donuts' premium iced coffee, which is double-brewed every time to ensure full flavor with every cup.
"We look forward to treating our loyal customers to a free cup of our delicious, freshly brewed iced coffee to celebrate the arrival of spring," said Robert Rodriguez, Dunkin' Donuts brand president. "As the category leader, Dunkin' Donuts has been brewing iced coffee for more than 25 years and we are thrilled to be kicking off another iced coffee season with the all day, nationwide event."
Iced coffee is fast becoming as "hot" as the classic cup at Dunkin' Donuts. While iced coffee sales typically spike in summer months, Dunkin' Donuts has seen rapid growth year-round, including during the winter months. Iced coffee is the second most frequently sold product after hot coffee at Dunkin' Donuts.
According to NPD CREST data, Americans drank more than 450 million servings of iced coffee in restaurants in 2006-a 16 percent increase from 2005-and Dunkin' Donuts sold more than 150 million servings of iced coffee last year.
Millions of iced coffee lovers turn to Dunkin' Donuts because they recognize the quality of its iced coffee. Dunkin' Donuts has been at the forefront in developing an innovative process for brewing iced coffee, which has set the standard for the industry. The unique process, called double brewing, uses twice the amount of coffee when making the beverage to achieve consistent flavor and freshness that are never compromised at the expense of serving it cold. The result is a smooth, rich taste sensation-iced coffee that is never bitter or watered down.
For more information on Dunkin' Donuts' iced coffee and other products, please visit www.DunkinDonuts.com.
About Dunkin' Donuts
Founded in 1950, today Dunkin' Donuts is the number one retailer of hot regular coffee-by-the-cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin' Donuts is also the largest coffee and baked goods chain in the world and sells more hot regular coffee, iced coffee, donuts, and bagels than any other quick service restaurant in America. Dunkin' Donuts has more than 7,200 restaurants in 30 countries worldwide. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.