The company that made its name in pictures is now looking to a different future.
For the first time, Kodak gave our Caroline Tucker a sneak peek at what the new company will look like beyond the cloud of bankruptcy.
"This goes in as a roll, gets cut into a sheet, and the end roll gets cut into a book," showed Chris Payne, Director & Vice President Marketing Commercial Business.
Chris Payne's job at Kodak is to market the company's commercial business.
It's the next chapter of a company emerging from bankruptcy.
"This is part of the future of Kodak we are very focused on commercial imaging and commercial digital printing is part of our future," said Payne.
Payne showed us around Kodak's customer service center off of Lake Avenue.
There are at least 5 others like it worldwide.
"This is actually showing gold so we have a fifth station in here that can apply different colors," showed Payne.
This is one of the spots Kodak plans to woo new customers and shows off its digital printing arsenal.
"The real uniqueness of our demonstration facilities is that they are housed where we have Kodak R&D engineers and management team. It's not just about showing them the product, it's about the dialogue we are going to have," said Payne.
For two years now, Kodak has also been working on packaging -- making flexible plates it sells to companies.
Payne says it's a growing business.
The vision is not just on paper.
"An example would be solar panels and displays, they are printed and Kodak has some great technologies which enables those new applications in a far better way," said Payne.
Customers are key. Despite bankruptcy, the company says it has loyal followers.
"The most amazing thing over the last 18 months in my mind is that customers really understand the value we are providing them everyday and they continue to work with us every day of the week," said Payne.
hope is that even more buy what the new Kodak has to offer.
Later this week, meet a company that using one of Kodak's printing presses and hear more from Kodak about its future plans.