54 babies died in Monroe County before their first birthday during 2011.
Rochester is among the highest in the nation for infant mortality rates.
According to the latest statistics provided to the Perinatal Network of Monroe County, looking at Monroe County as a whole in 2011, infant mortality was 6.4 deaths for every 1,000 births.
Infant mortality however within the City of Rochester is at 8.8/1,000 compared to 5.0/1,000 in the county.
The causes for death can be everything from health problems and prematurity to unsafe sleep conditions.
The Monroe County Health Department says the leading preventable cause of death among healthy babies under 1 year old is unsafe sleep.
Linda Price takes the statistic to heart.
Here baby, Rashod, was just six months old
"The part that sticks in my mind is when they took him away from me to put him in the black box," said Linda Price.
It was 1980.
Rashod was Linda Price's fourth child.
He slept between Linda and her husband - just like all of her other children had.
"My mom, my grandmother, they told us put the babies on their belly because they sleep better," said Price.
Rashod didn't wake up the next morning.
"You don't understand until it actually happens to lose a child and to know that you could have been responsible for that child's death. If I had known better I could have done better," said Price.
30 years later - unsafe sleep causes 67-percent of all healthy baby deaths in Monroe County.
"The rates were higher before back to sleep message, rates come down but plateaued and try to bring that number down again," said
The baby safe sleep coalition is starting a new campaign reaching out to pediatricians and their patients.
Pamphlets - in English and Spanish - will educate parents.
The messages tell parents that babies need to sleep alone.
If they are put in a crib or bassinet, there should not be any blankets, toys, or pillows.
It also tells parents that babies should not sleep with them or siblings
"I would like to believe that the message has gone out but the difference is what people here and what they embrace," said
There is a divide between the city and county - infant mortality in Rochester is significantly higher. The factors are not clear.
"Certainly social-economic issues more prevalent in inner city, but I don't know that anyone knows why the numbers are so high"
The baby safe sleep coalition hopes the messages will reach parents and so does Linda.
"As much as we want them to be close to us and be in the bed with us, it is just not a safe practice. I don't want anyone else to have to lose a child like I lost a child," said Price.