The busiest section of any grocery store Thursday is the floral section. Flowers are picked, pulled and paid for by last-minute Valentine's Day shoppers. And one of them is Michael Chamberlain.
"I usually wait the same day. I take my time when I'm done with work to make sure the flowers are fresh," said Michael Chamberlain, a shopper.
The only problem is, Chamberlain doesn't know what he wants. But he does know, he needs to go big because his wife sent him a large flower arrangement at work.
"We get a lot of last minute people. I use to work till about midnight and people use to come in at midnight, some of the guys are desperate and they need stuff," said Michael Ciaccia, a florist.
And stuff is what Chamberlain is on a mission to find, passing the cantaloupe, dodging the watermelon and avoiding the onions. He even passed on suggestions like chocolate waterfalls, ice sculptures and heart-filled balloons. But after much searching, Chamberlain got what he wanted. But like many customers will find out.
"Today you pay," said Chamberlain.
Those flowers come with a special price on Valentine's Day. But if flowers aren't enough, you can't go wrong with bling in a box.
"We've had people since the morning, we've had people yesterday, we had people even a week ago," said Mariela Vidrascu, a jeweler.
So the moral of the story?
"Buy when you see it, don't wait,” said Vidrascu.