Kodak unveils face-changing technology

Eastman Kodak is retouching the surface of its line of products after years of restructuring.  Several new digital products were unveiled at the International Consumer Electronics Show in Las Vegas, NV.

One of them was a new photo printer (ESP 3 All-In-One) has yet to hit store shelves, but leaders at Kodak hope it is one of the products to put the company on top of the digital world. With the software that comes with the printer, you can makeover all your photos.

"Facial retouch is just one example of when you can take an image and do something extra to it to make it better, and to make it come to life," said Andrei Andrievsky, a project manager.

You can get rid of blemishes and skin imperfections all with the click of your computer mouse.

"Of course you can do it in photoshop, but you have to get the program, learn it and spend the time," he said. "Who has that?"

Kodak employees the new Kodak Easyshare V1273 Digital Camera simplifies picture-taking for consumers too. The camera automatically makes adjustments to lighting and problems with red-eye.

"When you're farming your picture real time, it's always detecting the scene determining what's the most appropriate capture setting," said Timothy White.

It's technology like the printer, software and cameras that could finally change the face of Kodak.

"I think smart capture is really the first step in that process and will continue to see technological improvements from Kodak in the future cameras," White said.

"We have both organizational and corporate aligned with what needs to be done as a digital company, and now we're on the path to growth," Andrievsky said.

Many of the products introduced at the show in Las Vegas will hit the shelves early this year. The ESP 3 printer will sell close to $130 and the V1273 digital camera could retail up to about $280.