“This campaign is aimed to those who are morally conscious morally convicted to do the right thing,” said Baber AME Pastor Reverend Marlowe Washington. Its being called a "movement" against one of the biggest problems facing the city of Rochester. “There was a movement rather of a culture that rose up in the last ten 15 years that said "dont snitch" and we were sleeping butt its gonna have to be now a counter movement thats what we are a counter movement to the culture that says "You Bet I Told", said Rev. Washington. The citywide billboard campaign which was spearheaded by Baber AME Church, calls on residents who witness serious crimes to cooperate with police and prosecutors. “Its been horrible it never settles in that he’s gone and its’ never gonna be OK,” said Shauna Stott. Stott’s 14-year old son Devon was murdered two years ago. His killer has never been brought to justice because no witnesses ever came forward to help police. “The community is really behind people talking and were gonna stand behind them and theyre not just alone. Once they talk theyre not gonna be alone out there waiting to be another victim,” said Stott. The campaign will begin with six billboards and expand throughout the year with a new message every month. .Reverend Washington hopes it’s a small step towards reversing culture than has a community paralyzed by fear. “Its gonna help morally. We are trying to appeal to the moral conscience and spirit of our community. Thats where it has to begin,” added Rev. Washington.