Just One Campaign

"Just One" kicks off today with a mailing to every household in the 144-145 and 146 area codes. Watch your mailboxes because the envelopes will be delivered to the main Post Office this morning. 

© 355,000 envelopes will be mailed.  Next Thursday, another 55,000 envelopes will arrive in the Weekend section of the Democrat and Chronicle to subscribers in parts of our area.

♥ We are getting the word out via TV, Radio, Newspaper, Direct Mail, Interactive and Bus Shelter Advertising throughout the community.

♥ Additionally you can visit our website, alsiglcenter.org, watch a short commercial, and donate via credit card to Just One.

© All told, we are hoping for between 30 – 35,000 responses. Last year we got over 5,000 back the first day!

© Envelopes are available at all Wendy’s Restaurants in the Greater Rochester area  and on all 5 campuses of Al Sigl Center.

© Off a great start with generous underwriting and gifts from:

            -Wendy’s Restaurants

            -Excellus Blue Cross Blue Shield

            -GRIPA – Greater Rochester Independent Practice Association

            -Harter Secrest & Emery

            -M&T Bank

            -RG&E

            -Betlem Services Corp.

-Rochester Binding and Finishing

-Dixon Schwabl Advertising

© Just One is in its 17^th year and since its inception has raised over $2 million.

© Best part of Just One is the heartwarming stories and notes that we get in the mail

            -Thanking us for asking for Just One dollar and then giving more

-Letters from kids and their parents telling us that this is their first charitable donation

© Average gift last year was $4.91. (highest ever!)

© Just One breaks all the commonly understood “rules” of direct marketing

            -February is a bad month for direct marketing

            -We only ask for one dollar. (not enough)

            -We target broadly to the entire community (should be narrow and focused)

            -We don’t constantly change the “offer” (17 years in a row)

            -We get a phenomenal response rate (6-7% rather than 1-2%)

            -We mail mostly to occupants rather than specific addresses (not personalized)

© Thanks to the Post Office for handling our mail drop of 355,000 pieces at the same time and getting them all delivered on the same day.