Inside Kodak's customer service center, you can hear the sound of the "new" Kodak.
The company known for photography is now making its mark on paper.
"This is like a home printer but really on steroids," said Christopher Payne, Director & VP Mktg. Commercial Business for Kodak.
"We have some pretty unique technologies with the abilities we have to produce color fidelity where every single image is different, it comes from our heritage in photography," said Payne.
You can find Kodak's newest digital inkjet press inside of Mercury Print Productions.
Textbooks are Mercury's specialty.
"Kodak has made a lot of improvements with their technology with teh upgrade to the XLi, color consistency, brightness, improvements... it's really been a big improvement for us," said Christian Schamberger, President at Mercury Print Productions.
This press runs at 1-thousand feet per minute and uses specialized inks.
A printer like this can cost well over $1 million, which is a major investment for a small company.
"It was a little scary with Kodak but we felt that because of the technology we think they have the best technology out there to improve in quality as time goes on," said John Place, CEO at Mercury Print Productions.
Kodak knows things like e-books are rapidly changing the printing industry.
"Our future company is focused on all the unique applications of printing in a modern communications world," said Payne.
It's not just about ink on paper.
"Some of the technology we have in the future is not going to be still, it's going to be dynamic. It's going to be talking to you as you are walking down the aisle, whether it's changing color or pinging your smartphone," said Payne.
Kodak's sales team is armed with ipads to show off its newest products wherever it can.
At Mercury, they already like what they see and are already looking ahead to what's next.
"Kodak is headed in the right direction," said Schamberger.