It wasn't a big win for Super Bowl commercials this year.
"This year, I found that the stereotypes were really played out. Last year, it was as well, but it seems like last year there was more creativity involved. The storytelling was more," said Pender.
Dion Pender is the Chief Creative Officer at Dixon Schwabl. Like most marketing agencies across the United States, the local company took time today to analyze the commercials.
"It's like watching the Oscars. It's celebrating creativity," said Pender.
While some were voted "Hot," others got the big "Not."
The Go Daddy commercial made a lot of people feel uncomfortable. The supermodel kisses an IT guy and you even hear the sound of their kiss.
Then there were the favorites like the "God Made a Farmer" ad from Dodge.
"That stood out to me because I thought it was genuine, simple, I thought the production value was beautiful, for being simple, it felt a little lower end on the budget scale, so I liked it for those reasons," said Pender.
Super Bowl commercials come with an all-time high price tag. Pender says it's about $4 million for 30 seconds of airtime.