Kodak Name To Stay With Digital Cameras
By: WROC-TV
Updated: January 8, 2013
Kodak's name will appear on digital cameras for years to come, despite the fact the company has gotten out of the digital camera business.
Kodak has announced it has entered into a multi-year brand licensing agreement with JK Imaging. JK Imaging will use the Kodak brand name on some of its products starting later this year. The deal means JK Imaging will manufacture, market and sell its own digital cameras, pocket video cameras and portable projectors using the Kodak brand name. The terms of the agreement have not been released.
Kodak has announced it has entered into a multi-year brand licensing agreement with JK Imaging. JK Imaging will use the Kodak brand name on some of its products starting later this year. The deal means JK Imaging will manufacture, market and sell its own digital cameras, pocket video cameras and portable projectors using the Kodak brand name. The terms of the agreement have not been released.
