Internet Sales: The virtual "life blood" of some businesses
By: Dave McKinley
Updated: November 30, 2007
By the size of things Angelic Dreams, a gift store inside a renovated 19th Century Canandaigua firehouse, doesn't strike you as being a "big" business when you walk in. The store has a showroom of less than 3,000 square feet.But this boutique, specializing in hard to find collectible toys and dolls -the type of which its owner says "can't be found anywhere between New York City and Los Angeles" has customers the world over. And proprietor George Gonzalez admits without the Internet it would not be possible.
Because he sells 90% of his wares on-line, this is one retailer for whom "Cyber Monday" is far more important than "Black Friday."
Not only are on-line sales the virtual life blood of his business, Gonzalez also states that without the Internet, his business likely would not even be located in Cananadaigua, where he settled a year and a half ago despite having no prior ties to the area.
Click on the video icon to learn more, including the the interesting story of why he decided to move across the country to set up shop in "The Chosen Place" .
