Changing focus
By: Dave McKinley
Updated: October 12, 2007
Eastman Kodak's exodus from being among the elite group of corporate sponsors of the Olympic Games marks not only the end of an era for the company, but the end of an era for Rochester.Just over a decade ago, the Flower City's corporate ties to the games were just as much of a source of civic pride as the myriad of athletes who called the Rochester area home.
At the time, Rochester boasted of being the only American city which was home to 3 of the 12 so called TOP sponsors, a distinction only attained with a committment of cash, goods, and services in excess of $40-million.
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