It's not unusual to have street rallies days after a murder, but this time, it was personal to many who were compelled to come, regardless if they knew Latasha Shaw.
"This one is different for me because of the emotional connection and I think the fact that she was just trying to do what was right is so powerful," said Zahyiah “Z” Rolle, a Rochester resident.
Rolle is a mother of two who lives just blocks from where Shaw was fatally beaten and stabbed.
"Now it's at a point where it's enough talk. We have to take the action, we have to make a change and we're not going to be able to do that if we don't start somewhere," said Rolle.
They started by going door-to-door asking people who live nearby if they saw or know anything to please come forward. A plea Lavar Chandler knows too well. His sister, Sharri was murdered last year and now his cousin Latasha Shaw.
"I think it's just nonsense man, you know what I'm saying? We all gotta look out for our kids in the community," said Chandler.
"It's a new civil rights war that we're facing. It's not black or white, it's not any type of religion or anything like that it's bigger than that it's we have to take responsibility for our actions for what we do and don't do," said Rolle.
Monday night's stand against violence doesn't end there, for the next six weeks, marchers will continue to go door-to-door. Rochester police have picked up four people who they're questioning in connection to Shaw's violent death.