Going purple for a good cause

Some of the most recognizable buildings across Monroe County, including our studios on Humboldt Street in Rochester, will turn purple on September 20th. It may sound strange but it's for a very good cause.

In just a couple of weeks, imagine all of city hall turning purple. Well, City Hall is going to be one of more than a dozen buildings in Rochester lit purple for the Alzheimer's Association.

Purple is the official recognition color for Alzheimer's Awareness. The Alzheimer's Association of Rochester has ordered more than 30,000 purple lights and gel covers for businesses and even residential homes--it's part of their "Champion's Campaign". All of the lights will be turned on September 20th and stay lit for two weeks to raise awareness about the disease and the need for a cure.

“We have about 24,000 people in our area that are identified as having Alzheimer's disease, those 65 and up which means we don't even know about the folks who haven't gotten the diagnosis yet. And what the estimate is over the next 30 to 40 years is quadrupling,” says Teresa Galbier, Pres/CEO of the Alzheimer's Assoc. of Rochester.

It's very easy for businesses to participate in the "Use Your Voice" campaign and it's also free of charge to have a building lit purple.