Bills Extend Toronto Deal 5 More Years
By: Thad Brown
Updated: January 29, 2013
The Bills are going back to Toronto.
A press conference Tuesday announced that Buffalo will continue to play one regular season game per season in Toronto for the next five years--from 2013 to 2017. In addition, there will be one preseason game moved to the Rogers Centre in 2015.
A press conference Tuesday announced that Buffalo will continue to play one regular season game per season in Toronto for the next five years--from 2013 to 2017. In addition, there will be one preseason game moved to the Rogers Centre in 2015.
The deal is an extension of a partnership between Rogers Media and the Buffalo Bills that began
in 2008.
"Rogers
Media is committed to producing and delivering premium sports content
and experiences for fans," said Keith Pelley, President, Rogers Media.
"We are ambassadors of the NFL and are continually assessing the market
to bring that true NFL experience to Canadians. We created a benchmark
for our game last season with a first-rate
pre-game festival and half-time show, and look forward to building on
that over the next five years."
"The
Bills partnership with Rogers Media is key to our franchise's
regionalization
plan and we are excited to continue it for years to come," said Russ
Brandon, Buffalo Bills' President and Chief Executive Officer. "Our
regionalization efforts have strengthened the franchise's foothold in
Western New York by supporting our efforts to further
develop our fan base in Toronto and Southern Ontario. The Bills-Rogers
Media partnership continues to give us tremendous exposure in the market
and its success will only accelerate with a few wins on the field."
Ticket prices will remain consistent with last season's game, with more than 60%
of tickets less than $100.
The
games (date, time, and opponent) will be determined by the NFL, with
information
for the 2013 season available in April when the league announces the
schedule. Tickets will be available to the general public shortly
thereafter. Past ticket holders and Bills in Toronto Insiders will have
the opportunity to be placed on a priority reserve
list for tickets, beginning today through February 14. Fans can visit Bills
in Toronto for more information.
