Watkins Glen secures title sponsor for NASCAR race
By: John Kucko
Updated: January 15, 2013
(Photo by: John Kucko)
WATKINS
GLEN, NY (January 15, 2013) - Watkins Glen International and Kellogg Company
announced Tuesday that Cheez-It, the iconic snack brand, has signed a multi-year
agreement to be the title sponsor of The Glen's NASCAR Sprint Cup Series race.
The Cheez-It
355 at The Glen weekend is August 8-11, 2013.
"We are
excited to welcome the Kellogg Company and Cheez-It to the Watkins Glen International family as our NASCAR
event weekend sponsor," Watkins Glen International President Michael Printup
said. "This partnership adds another chapter to our rich racing history and
provides an array of opportunities for all involved. I have no doubt our fans
will benefit the most during our Cheez-It 355 at The Glen weekend. We look forward to
DRIVING>>History together with the Kellogg Company and
Cheez-It
for years to come."
This is the
company's first race entitlement sponsorship, although the
Cheez-It
brand's parent, the
Kellogg Company, has been involved with NASCAR since 1991.
"Cheez-It is all about supporting the real fans that love to show
passion and dedication for their favorite sport. We know this loyalty exists
among NASCAR fans, so this is the perfect opportunity for us to show our support
for the fans and build on our successful partnerships in motorsports," said Todd
Penegor, President of Kellogg U.S. Snacks. "We are proud to be the title sponsor
of the Cheez-It
355 at The Glen --
a one-of-a-kind event at an iconic venue."
Cheez-It
355 at The Glen is
the marquee event of the August 8-11 weekend at Watkins Glen International.
Racing starts Saturday with the NASCAR Nationwide Series Zippo 200 and continues
with Sunday's Cheez-It 355 at The Glen. Run under the title Finger Lakes 355 at
The Glen in 2012, "355" signifies the distance of the NASCAR Sprint Cup Series
race 90 laps for 220.5 miles in kilometers.
Tickets for
Watkins Glen International's season are on sale now and available at
http://www.TheGlen.comand by calling 866.461.RACE. Gift
certificates, tickets, track merchandise and Thunder Road Tours are available at
The Shop. The Shop is open Monday-Friday 10 a.m. - 4 p.m. Keep up with The Glen
on Facebook and Twitter (#CHEEZIT355). Download The Glen's free mobile app from
iTunes Store or Google Play.
