The houses are going up at Colyer Crossing in Victor, but the newest house on the block is trying something new.

Builder Craig Antonelli is using an insulation and air sealing system that will help the future homeowner go green.

"It's a two part system. First, you spray it on in an area where we feel air infiltration is going to be a culprit - in the bottom of the walls or up in the attic. After, we spray it on. We put fiberglass bat insulation in walls in attic."

It's called Energy Complete Insulation, and it's made by Owens Corning. Antonelli says he is the first in the northeast to put it to use.

"I feel we're on the cutting edge of energy efficiency in our new homes," said Antonelli.

This type of insulation isn't just for new builds. It's good for older homes too.

There are nearly 80 million under-insulated homes in the U.S.

"We can capture about 70% of that air leakage, which in turn reduces about 1/3 of your energy costs, and your heating and cooling costs," said Antonelli.

It is a little more expensive than traditional insulation. But, in the long run it should pay for itself with the money you save.